SEO in 2019 – Part 1

SEO vs PPC - Which is best for your brand?

  • May 9, 2022

SEO vs PPC - Which is best for your brand?

Often entrepreneurs get confused between SEO and PPC, which one to choose for their business. Well, this is a difficult choice, especially until you understand the basic difference between the two. So, to make things easy, we have come up with this segment that will brief you with a better insight into SEO vs PPC. Before digging in deep, it is very much essential to first understand what SEO and PPC are all about.

SEO vs PPC

What is SEO?


SEO

Well, talking about SEO or search engine optimization, it is a process to drive traffic to a website organically. The catch here is that it is an organic method that involves ranking a website on various organic SERPs. An important point to note here is that Google keeps changing its algorithms from time to time, which changes the rankings of a website. All this requires brushing up the SEO tactics from time to time, to maintain the rankings and make a website rank on top of the search results.

What is PPC?


PPC

When it comes to PPC, it is basically a paid method of advertising and buying visits to a website. To make it easy to understand, we can say that advertisers pay a fee for every time someone clicks on one of the ads. Well, PPC or pay-per-click is a quick way to gain visitors. Moreover, PPC enables the user to have full control over what the user sees on the search results page. It is basically an auction, where you can bid, but there is no absolute guarantee of when the ads will appear. However, the level of control in managing the campaign is higher as compared to SEO.


SEO or PPC?


Well, the answer to this question is both. Often entrepreneurs make a mistake by going for a single option out of the two. However, we often suggest mixing the two, as PPC is great for gaining visitors in short term, whereas SEO helps in gaining visitors in the long run.
Moreover, if you have a longer timeline and aren’t dependent upon immediate results, then SEO can be a great approach for you. Or else combine the two and enjoy great results.
So, what have you decided? Are you up for SEO or PPC or a blend of the two? In case of any query, you can easily reach out to our team of digital marketing experts at Baniwal Infotech, and we can assure you of amazing outcomes. We are a Digital Marketing Agency that helps businesses in becoming brands. Feel free to visit us at https://baniwalinfotech.com/ or for inquiries, shoot us a mail at info@baniwalinfotech.com

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We evaluate the results regularly, we test our work (we do both development and acceptance testing), we present it to you, we ask for customer feedback, so the customer knows what they need. They are getting what they are paying for. Also, we have constant communication with the client, so that there are no surprises and we proceed with development only after the client's approval.

Since the project (website/application/CRM) is developed individually for each client, we treat each job as their own. So, if the customer wants to take control and manage it themselves, we have no objection to doing so. However, in some cases where the application is developed using proprietary code, payment terms may vary on a case-by-case basis.

Our project management process covers everything from inception to successful completion of the project. We first understand the requirements and plan based on them, prioritize the tasks and start the execution with a well-structured process flow. During the execution, we make sure to track and monitor the progress of the project and during the final phase, we make sure to troubleshoot, test and deliver it with the final report of the project.

We have extensive experience working with clients in various time zones. Based in India, we operate as a remote-first company with team members across the United States, Europe, and South-East Asia. This global presence allows us to serve clients worldwide, regardless of location.

Our immensely talented technical team consistently thinks out of the box, producing truly innovative solutions leading to outstanding end results.

We are very excited about our work, and we enjoy doing it. We provide regular updates via email & messages and regularly show demos to our clients to ensure our customer’s satisfaction.

We set up a dedicated team for every project that consists of project manager/account manager, developers, UI/UX designers, QAs and business analysts. The team always keeps you in the communication channel and updates you about the progress of your project. Since you are the owner of the project, we assign full rights of the project to you only with mutual consent.

Maintaining and improving client satisfaction is our top priority. We achieve this through prompt customer support, whether during the project or after completion. We provide ongoing instant support once the final delivery is made and the web/app is live whether these are weekdays or not. We care for our client's websites/apps and take immediate actions to provide you the best solutions for any queries from our client's. So, if there are any bugs or defects in these 45-days period after the project is live, we will fix it free of cost.
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