SEO in 2019 – Part 2

Does A Web Design Impacts the Digital Marketing Strategy of a Business?

  • March 31, 2022
Digital Marketing Strategy

We live in an internet driven era, where people spend majority of their time surfing and finding things online. From buying necessary products to making an investment, to performing various business activities, everything is performed online. And to make a presence in this internet era, a website is a must. For a business, a major chunk of the online presence is driven by a website. Not having a website or a bad web design can result in losing in a lot of potential customers.

The design of the website should be impactful enough to put your best foot forward and effective communicate with the potential customers. Often businesses neglect their web design without knowing that it is a critical component of the overall digital marketing plan. A web design should be consistent in look, feel and purpose with the other marketing efforts.

Do you know how your web design and Digital Marketing Strategy relate to each other? Well, we will be answering this query with this segment. Scroll down to find what all factors are impacted by a web design:

• User Experience

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Well, when it comes to a website, what matters the most is a responsive design, rapid navigation, and making it mobile friendly. Focusing on responsiveness is a must to ensure your web design impacts the user experience positively.

• SEO:

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Often an outdated web design or a not so appealing web design can impact the SEO results at large. When creating a web design or at the time of producing content for the same, keeping the SEO standards into consideration is a must.

• Branding:

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At the time of designing a website, it is very much essential to choose the right set of elements that would make your website presentable, and that would bring your brand into customer’s attention. From brand logo to the images, each and every component plays an important role in branding. And all these elements should be kept into focus when designing a website, in order to avoid any sort of negative brand impact on potential customers.

• Conversion Rates Optimization:

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the conversion rate. Huge traffic doesn’t matter unless it converts, and the way your website is designed can be a deciding factor for you conversion rates and its optimization.

• Content Readability:

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Content readability is derived by the visual appearance of a website. The text should be readable and visually appealing. Well, web design isn’t a simple placement of different elements on the website, it is a wider term and includes numerous factors, be it the color scheme, or the typography. All these elements impact the content readability at large. The web design should consider font type, font size, color combination, depth, and type consistency.

Now that you know how impactful your web design can be on your digital marketing strategy, get your website redesigned in a way that it boosts your digital marketing strategy. If you are interested in getting your website redesigned, then partnering with Baniwal Infotech would be a great decision. We specialize in crafting web designs that smoothly blend with the company’s digital marketing strategies and has the potential to generate maximum traction.

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We sign NDAs and Confidentiality Agreements as required by the client. All our employees work for us full-time and are bound by company Confidentiality and Non-Disclosure clauses. Additionally, for sensitive projects, we can sign custom NDAs.

We evaluate the results regularly, we test our work (we do both development and acceptance testing), we present it to you, we ask for customer feedback, so the customer knows what they need. They are getting what they are paying for. Also, we have constant communication with the client, so that there are no surprises and we proceed with development only after the client's approval.

Since the project (website/application/CRM) is developed individually for each client, we treat each job as their own. So, if the customer wants to take control and manage it themselves, we have no objection to doing so. However, in some cases where the application is developed using proprietary code, payment terms may vary on a case-by-case basis.

Our project management process covers everything from inception to successful completion of the project. We first understand the requirements and plan based on them, prioritize the tasks and start the execution with a well-structured process flow. During the execution, we make sure to track and monitor the progress of the project and during the final phase, we make sure to troubleshoot, test and deliver it with the final report of the project.

We have extensive experience working with clients in various time zones. Based in India, we operate as a remote-first company with team members across the United States, Europe, and South-East Asia. This global presence allows us to serve clients worldwide, regardless of location.

Our immensely talented technical team consistently thinks out of the box, producing truly innovative solutions leading to outstanding end results.

We are very excited about our work, and we enjoy doing it. We provide regular updates via email & messages and regularly show demos to our clients to ensure our customer’s satisfaction.

We set up a dedicated team for every project that consists of project manager/account manager, developers, UI/UX designers, QAs and business analysts. The team always keeps you in the communication channel and updates you about the progress of your project. Since you are the owner of the project, we assign full rights of the project to you only with mutual consent.

Maintaining and improving client satisfaction is our top priority. We achieve this through prompt customer support, whether during the project or after completion. We provide ongoing instant support once the final delivery is made and the web/app is live whether these are weekdays or not. We care for our client's websites/apps and take immediate actions to provide you the best solutions for any queries from our client's. So, if there are any bugs or defects in these 45-days period after the project is live, we will fix it free of cost.
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